To improve the user experience on STYLEVANA and meet Hyun Hee’s needs, we plan to create a website with a user-friendly interface, especially for first-time users. Our goal is to simplify the site by limiting elements that might overwhelm users, such as promotional banners from different brands. We will also add key sections like “Shop by Skin Type” and “Shop by Skin Concern” to the navigation bar to help users easily find products tailored to their specific needs.
The website will feature a consistent and cohesive color palette that aligns with the brand’s identity. We aim to implement a clear visual hierarchy, using sans-serif fonts to maintain a clean and minimalistic look, which is also easier to read on different screen sizes. White space will be used to separate sections, allowing users to focus more on the key elements of the page. The overall layout will focus on minimalism and directness, ensuring it meets Hyun Hee’s needs.